1:1 Marketing
The Era of Mass Marketing is drawing to a close as we usher in an entirely new methodology for marketing in today's increasingly complicated markets.

Marketing research has proven that focused, personalized and more relevant communication with customers and prospects increases response rates and revenue over traditional mass communications. Just think about what this can mean to you and your company. You can speak to each person differently; you can treat each customer like the individual he or she is.
Personalized Sales Messages
The key to building strong and steady sales is building strong and lasting relationships. Your relationships are built on trust. Your customers trust that you will provide them with information about your products and services that can benefit their unique set of circumstances. Not unlike an automobile dealership informing you of a part recall on an new car, messages should be as unique as the individual products they've purchased. Given the advances in technology, you have the opportunity to create individual messages for your customers, messages that they will respond to.
Decreasing your over-all advertising expenses

Few companies today have
the budget to blanket the airwaves with advertising. Companies need to be responsible with their promotional spending. Did
you know that on average it costs $20.00 to get a new customer, yet in only costs $4.00 to retain an existing
one.
The concepts of a 1:1 Marketing strategy allow you
to capitalize on the relationships that you already have while steadily growing new markets. Mass marketing sought to sell everyone on
one item. 1:1 Marketing seeks to sell just one customer everything you sell.