Marketing Services

	The 7 Tools of Marketing
	Vision Statement What industry and what effect you would like to have on the market, over the life of your company.
	Mission Statement Who are you?, what you do?, for whom you do it?
	Core Competencies What is it that your company does really well.
	Competitive Advantages What is it that your company does better then anyone else in the market.
	Perceptual Mapping A graph that plots products, companies and or features against competitors using two distinct variables.
	SWOT Analysis Evaluates your Strengths, Weaknesses, Opportunities & Threats
	Marketing Research Internal and External information used to support marketing decisions.

Marketing Services
Kebunet can assist you in developing your strategic marketing plan. From this plan you will be able to construct a promotional plan that will guide your spending and produce results.

Uncovering the truth
Getting to the heart of good marketing requires good marketing research. Both internal and external market research can help to identify characteristics of your target market that can help you reduce costs.

Positioning and Branding
Plotting and supporting your positioning strategy on a perceptual map is one thing, Branding is another. Once you have identified where it is that you sit amongst all of the competition, it's time to drive your message home.

Branding
Branding is how we take a companies success factors and acquire that specific place on a perceptual map for consumers. The beauty of perceptual mapping is that once we occupy a certain place in consumers mind, it's hard to loose that positioning. For instance, I don't know what American Express has been doing in the last 2 or 3 years, but as I remember it, they were a pretty prestigious card to have in your wallet.

	Charting Your Course During the course of your businesses life you have quite possibly developed a set of core competencies and competitive advantages. Strategic planning will decipher those advantages that are profitable for your business and lay the ground-work for what will be used in all of your promotional messages.

	Research as a Beginning No amount of marketing is guaranteed to grow your business if you haven't first done your homework. A successful strategy is born from the 7 tools of marketing. Once complete the 7 tools will lay the foundation of your marketing efforts.